A2 Research & Planning

Marketing Brand Identity - Brand identity can be established in order to create an image for your audience. Brand identity includes things such as a logo, typography and the kind of language used. Brand identity is instrumental in how audiences perceive an artist.       What are the other factors which can effect the marketing of a musician? Other factors which can effect the marketing of an artist include the price, the unique selling point, lifestyle. These things effect marketing significantly and can detrimental to the successful marketing of your artist. The price has to be the right price for your target audience. There is no right answer to 'what is the right price?' it is situational. The unique selling point (USP) is what makes your artist different. Through branding and marketing one of the main responsibilities is to ensure that there is a clear USP which a consumer will buy in to. The lifestyle f both the artist and the audience is c...

Branding ''A brand is a distinguishing symbol, mark,  logo , name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is called a  trademark.'' - This is demonstrated by most big high street companies as their logo (Branding) is instantly recognisable. Some examples include: Starbucks Coffee - Apple -     But the aim for a musician in terms of branding is slightly different as the aim for an artist is to build feelings between them and the audience. The branding must be consistent and have the correct colours and typography. Somebody who has very consistent and effective branding is James Bay: James Bay's music is very relaxed and tranquil which is demonstrated perfectly through his image, he is clearly very chilled out and can rarely be found without his iconic hat. Also his music videos in very stripped down demo...

Welcome To My A2 Media Studies Blog Hi my name is Callum Mason-Byrne, my candidate number is 1309 and this is my A2 media studies blog. I will document my research and planning, construction, and evaluation across this blog.