R&P 2: Marketing

Marketing

Brand Identity -

Brand identity can be established in order to create an image for your audience. Brand identity includes things such as a logo, typography and the kind of language used. Brand identity is instrumental in how audiences perceive an artist.

 

 

 

What are the other factors which can effect the marketing of a musician?

Other factors which can effect the marketing of an artist include the price, the unique selling point, lifestyle. These things effect marketing significantly and can detrimental to the successful marketing of your artist. The price has to be the right price for your target audience. There is no right answer to 'what is the right price?' it is situational. The unique selling point (USP) is what makes your artist different. Through branding and marketing one of the main responsibilities is to ensure that there is a clear USP which a consumer will buy in to. The lifestyle f both the artist and the audience is crucial. If your artist can relate to many people then the consumer is more likely to buy into your product also if the audience has a party lifestyle you will wan to target them to attend to your concerts.

What has this post taught me?

After realising the importance of branding this post taught me how marketing this brad identity is also extremely important as you must convey the right message to the right people. this is crucial in establishing a brand as you can target a select audience who will be related to your brand.