R&P 11: Audience Profiling (SurveyMonkey)

Audience Profiling

Survey Monkey - 

We decided to convey a survey on survey monkey to gage a better understanding of our audience and their demographics. We also asked questions in order to gain an understanding of what our audience would want and expect from our music video so we can create a music video which attracts our target audience in order to generate hype and consequently sales around our single.

Evaluating Survey Monkey Survey

Q1- What is your gender?

The responses from this display how the audience is neither male or female dominated. Although it is slightly male dominated the audience is broad meaning we don't have to be narrow when targeting our audience and have to target men and women. 

Q2- What age group do you fit in?

84% of my survey place themselves in the 16-18 year old wage group. It is clear to see the audience in terms of age and further research will tell me which codes and conventions I must follow to create a successful music video.

Q3- What do you look for in an indie folk/pop/rock music video?

From the responses I received I gathered that the audience would prefer a story based music video or a video which at least contains some kind of narrative. Also the comment of 'chill' implies that my audience would prefer a slow paced video which isn't too intense in terms of editing and cinematography.

Q4- Which style of music video do you prefer?

Similar to my last question I gathered that a storyline based video would best please the audience however my audience also slightly edged towards a performance based video. Although slightly less opted for a concept based video it was still a large enough amount to take a concept music video into consideration even if we were to fuse it with other styles in order to reach out to all of the audience. However this survey was asked to our social media following who are not necessary our target audience because they don't necessarily listen to indie/folk music so we don't have to follow them completely but it still helps to give us a general overview.

Q5- How do you listen to music?

From this question we could acknowledge a large amount of the audience is based online and therefore this is the main space we must advertise and attract the audience. A great music video will allow the video to trend and encourage note people to share it with their friends. Because a large amount of the audience listen to music on youtube they like to have the visuals to go alongside the music and this makes the music video more important than ever because it will directed at a lot of our target audience.

Q6-  How do you find about new artists/bands?

Although we also received a wide range of answers from this question also it was easy to gather that the audience find out about new music on various online services once again making the audience presence even more important. We must ensure to attract an audience through a music video which they would want to share with their friends and share on social media.

Q7- How many music videos do you watch in a week?

The response to this question demonstrates how there is a large audience which engage in music videos. Collectively 49% of the audience watch at least 5 music videos per week. The music video we produce will have huge implications as to the amount of singles we can sell. 

Q8- What do you enjoy most about watching music videos?

Another response highlighting their enjoyment of narrative reinforces the fact that the audience enjoy music videos with narrative. As mentioned before whilst we took it into consideration after looking at other music videos within the genre we realised that there was very few if any that had a narrative music video. Something we did take from this question however is the response of 'how they connect to the song itself' this showed us that the artist has to connect with the song in the video, their performance must have emotion and passion. 

Q9- What is your least favourite element(s) in music videos?

From this response we understand we must avoid 'bad lip syncing'. The performance must be very believable once again consisting of that passion which was previously mentioned. also avoiding anything sexualised and random cliche's is important. We must create a unique video that will engage with people like the first response who only watches music video if they hear that it is a good video or trending. We must ensure to make a unique and visually pleasing music video.

Q10- How many songs do you roughly listen to in a day?

The average of 35 songs demonstrates what a large part of people's life listening to music is. We must warrant taking up their time by making sure our music video takes our song above others in the industry, giving them a reason to click on our video instead of others.

What has this post taught me?

This post informed me of my target audience demographics and also what the would want form a music video.