R&P 22: Digipak Analysis (Rihanna - Loud)

Digipak Analysis ( Rihanna - Loud )



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The front cover of the digipak is clearly very visually striking and bold in its appearance. The red lipstick and hair is very iconic in this time phase for the artist as it could be seen throughout her music videos and throughout the digipak.

If I was to do an 6-sided digipak a long image in the centre could be interesting just as Rihanna used in her digipak.

Another interesting note is the album name matching a good description of the digipak in itself as it is 'loud'. The bold colours would be sure to catch your attention should it be on a shelf.

What has this post taught me?

This taught me the conventions of a pop artists digipak. Whilst the bright imagery does catch the eye I do not think it would be a good reflection of my artist. However I like the inside cover flowers which could be something to implement into Eden's digipak.

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